Why Focus on your Image?

The Gift of Soccer Foundation assists in image consulting that helps soccer related organizations understand and focus their identity branding.  Image branding is the practice of establishing an unique identity through the use of images and text to create a brand recognition.

Branding is not limited to a specific mark or name. Branding usually incorporates multiple touchpoints. These touchpoints include; logos, customer service, treatment and training of employees, packaging, advertising, stationery elements, and overall quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the brand.

Some people distinguish the psychological aspect of  brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes.  By focusing these, customers become linked and dedicated to the brand.  This aspect consists of the sum of all points of contact with the brand, and is known as the brand experience. The brand experience is a brand’s action perceived by a person, and ultimately becomes the core to connecting with your customers, players, or families.

GOS Sample Logo Identity Branding

Regional Soccer Club Logo MLS Affiliation New Design
Regional Soccer Club Logo for Fall Tournament

U13 Boys Club Logo Before as Spain Logo & After Customized & Simplified

U10 Boys Club Logo on Blue BG

U10 Boys Club Logo for Summer 3v3 League

U11 Boys Club Logo for Practice Shirts

Regional Soccer Club Logo
Modified Design

The Gift of Soccer Foundation
Color Logo

The Gift of Soccer Foundation
Black & White Logo

The Gift of Soccer Foundation
Donation Patch Logo


The Gift of Soccer Foundation
Black & White Mini Stamp Patch Logo


Santa Fe Northern Soccer Club Logo


NorthernSC_Adult-Newsletter_Header_White-Padding   NorthernSC_Newsletter_Header
Santa Fe Northern Soccer Club Adult League Newsletter Header
Santa Fe Northern Soccer Club Newsletter Header


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